CustomerGauge Intelligence
CustomerGauge · Volume I
Intelligence.
Issue · 06 May 2026
Published weekly. Drawn from public evidence.
2014 187 2015 312 2016 461 2017 604 2018 738 2019 826 2020 712 2021 893 2022 1,024 2023 1,156 2024 1,267 2025 1,389 2026* 743 *to May. Total 8,712 entries.
8,712
Entries
3,765
With score
68
Avg NPS
DATABASE
How companies disclose their NPS
Every public mention of an NPS, drawn from earnings calls, annual reports and press releases.
10 52 9 189 Costco · Apple 8 387 ServiceNow 7 582 6 691 5 687 MEDIAN 4 524 3 298 2 121 1 42 0 14 3,587 PUBLICLY LISTED COMPANIES Score distribution · v5.0 methodology
3,587
Companies
1,839
NYSE
962
NASDAQ
BENCHMARK
How customer-centric are public companies, really?
An independent score for every major listed business — no surveys, no self-reporting. Just public evidence.
95–100% 52 Amex GBT · 96% 90–95% 96 MEDIAN 92% 85–90% 84 Tradewindow · 88% 80–85% 58 75–80% 32 70–75% 18 below 70% 12 352 DISCLOSURES WITH EXPLICIT RATE A further 3,209 disclosures give direction only
3,561
Disclosures
352
With rate
92%
Median
EVIDENCE
What retention looks like, in public
Customer and client retention figures, reproduced exactly as companies report them. Rates where given, direction where not.
SENT 100% DELIVERED 87% OPENED 41% CLICKED ⚠ 13% RESPONDED 11.6% PEER-MEDIAN B2B FUNNEL WEAKEST STAGE: CLICK CONVERSION benchmarked against 50+ B2B programs
11.6%
Peer median
50+
Programs
5
Funnel stages
DIAGNOSTIC
Where is your B2B feedback program leaking?
Enter your funnel numbers. We benchmark every stage and surface the single highest-leverage fix.
Articles From the AX research desk
ANALYSIS
The Outer Loop Crisis: why most B2B programs stall after year one
Adam Dorrell · 5 min read
METHODOLOGY
T1 / T2 / T3: scoring customer-centricity from public evidence alone
CG Research · 8 min read
BENCHMARK
2026 B2B response-rate benchmarks: what fifty programs reveal
CG Research · 6 min read
Upcoming events Live, on the calendar
WEBINAR · 14 MAY
Dollarizing CX themes: turning insight into commercial outcomes
45 min · with live Q&A
ROUNDTABLE · 22 MAY
Account Health Inspector: pre-response CRM fragility scoring
60 min · invite only
PODCAST · WEEKLY
The Account Experience Podcast — new episodes every Thursday
Subscribe · 32 episodes
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NPS Intelligence (beta)

Disclosed NPS Score Database
8,712Entries
3,765With Score
68Avg NPS
2014–2026Date Range
DateCompanyNPSSectorCategorySnippet & Source
2026-05-06 Harmonicharmonicinc.com 62 SaaS / Technology Score★★★ Harmonic reported a Net Promoter Score of 62 as part of its 2026 financial guidance.
investing.com →
2026-05-05 First Business Financialfirstbusiness.bank 62 Banking Score★★★ First Business Financial's strategic plan highlights improving promoter scores as a reinforcement of its positioning as a growth business.
tipranks.com →
2026-05-05 Proactproactgroup.com 62 SaaS / Technology Score★★★ Proact's Net Promoter Score reached 62 in Q1 2026, up from 48 four years ago, reflecting improved customer satisfaction.
investing.com →
2026-05-04 Onity Grouponitygroup.com Financial Services Score★★☆ Onity Group's Q1 2026 earnings call highlighted client Net Promoter Score levels rivalling Amazon and Apple.
investing.com →
2026-05-04 Ruggableruggable.com Retail Score★★☆ Ruggable's new product design increased the company's Net Promoter Score by 23 points and now represents 70% of business revenue.
fastcompany.com →
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INDEPENDENT BENCHMARK · PUBLIC EVIDENCE ONLY · V5.0

The CustomerTest.

How customer-centric are public companies — really? We score every major listed company on public evidence alone. No surveys. No self-reporting. Integer scores 0–10.

Try "Apple", "NPS", or "JPM" · Browse top 100 · Can't find it?
3,587
Companies scored
1,839
NYSE
962
NASDAQ
786
Other / Private

Top customer-centric companies (this week)

RankCompanySectorTickerScore
1Costco WholesaleRetailCOST9
2Apple Inc.TechnologyAAPL9
3ServiceNowSaaSNOW8
4AdobeSaaSADBE8
5NvidiaSemiconductorsNVDA8
6VisaFinancial ServicesV8
7Coca-Cola HBCBeveragesCCH.L7
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Retention Intelligence (beta)

Disclosed Customer & Client Retention Database
3,561Entries
352With Rate
92%Avg Rate
2014–2026Date Range
DateCompanyRetentionSectorCategorySnippet & Source
2026-05-06 American Express Global Business Travelamexglobalbusinesstravel.com 96% Business Services / Travel Disclosure★★★ American Express Global Business Travel reported 96% customer retention in Q1 2026, demonstrating strength in customer relationships.
markets.ft.com →
2026-05-06 Tradewindowtradewindow.io 88% ↑2pp SaaS Disclosure★★★ Tradewindow achieved 88% customer retention in Q1 FY26, up 2 percentage points from the prior period.
nzx.com →
2026-05-05 C.H. Robinsonchrobinson.com Logistics / Transportation Programs★★★ C.H. Robinson investment results in strong client retention and more resilient recurring revenue.
seekingalpha.com →
2026-05-05 NRG Energynrg.com Energy Programs★★☆ NRG Energy CEO transition expected to support customer retention and higher recurring EBITDA.
seekingalpha.com →
2026-05-05 EchoStarechostar.com Media / Pay TV Programs★★☆ EchoStar Sling Media deal supports customer retention for pay TV business.
investing.com →
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CustomerGauge
Diagnostic Tool · 2026 · Account Experience Research
Survey response rate predictor & diagnostic

Where is your B2B feedback program leaking?

Enter your email funnel numbers below. The tool predicts your response rate, benchmarks each stage against more than 50 B2B client programs, and identifies the single highest-leverage fix.

Read about the science behind this tool →
Enter your numbers

All inputs are percentages. Drag the sliders to match your actual program metrics.

Delivery rate87%
% of sent emails that reached an inbox
Open rate40%
% of delivered emails that were opened
Open → click conversion29%
Of those who opened, % who clicked the survey
Abandon rate14%
Of those who clicked, % who didn't complete
Bounce rate4%
% of sends that bounced (list quality signal)
Predicted response rate
11.6%
range: 9.4% – 13.8%
Where you sit vs peers — around the median
50th percentile of 50+ B2B client programs
Funnel diagnosis

Each bar shows your stage rate (filled) against peer median (vertical mark). The weakest stage is auto-highlighted.

Delivery87% / peer 90%
Open40% / peer 38%
Click conversion ⚠29% / peer 32%
Completion86% / peer 88%
Primary lever
Your open → click conversion is the weakest stage versus peers (29% vs 32% median). Test stronger preview text and a single, prominent CTA above the fold. Expected lift: +0.9pp on overall response rate.